Robinsons Ready to Drink range is looking to brighten up retailers’ stores this summer with an exciting nationwide competition. Having recently launched its ‘full-on fruity’ Orange & Mango flavour, the iconic drinks brand is giving three lucky retailers the chance to get their store ready for the key trading season.
The latest Orange & Mango variant brings together the popular taste of orange which already makes up 37% of Robinsons sales1 with on-trend mango, creating a full-on fruity drink made with real fruit and no added sugar. Designed to bring a more exciting twist for those seeking an alternative to plain water, it joins Raspberry & Apple, our number one product growing 10.5% in value year on year2 and Blackberry & Blueberry to complete a refreshing line-up.
Running from the 7 July, the winners will be able to make the most of the busy on-the-go soft drinks occasion with stock and a cash prize to spend on their store. Warmer weather drives higher soft drink sales in the convenience channel3, so there’s no better time for retailers to get ready and make the most of this seasonal sales opportunity. Whether that’s optimising chiller space, ensuring availability of key core brands and new innovations, or events and engagement with local communities.