When J.C. Jacobsen founded Carlsberg in 1847, he set a clear purpose: “to develop the art of making beer to the greatest possible degree of perfection.” Today, that ambition goes beyond great‑tasting drinks.
We operate in a new reality, facing urgent challenges such as climate change, water scarcity and public health. To secure the long‑term success of our business and the wellbeing of people and the planet we must take bold, science‑based action.
Brewing Tomorrow is Carlsberg Group’s refreshed ESG programme. Fit for the future and backed by science, it reflects our expanded portfolio and geographic presence following recent acquisitions, while reaffirming sustainability as a core strategic priority.
Built around four pillars, Cutting Carbon, Protecting Nature, Empowering People and Inspiring Choice, Brewing Tomorrow provides a clear and actionable roadmap to reduce our impact and support long‑term, sustainable growth, guiding our journey towards net‑zero emissions by 2040.
“For Carlsberg Britvic, Brewing Tomorrow accelerates the strong sustainability work already underway in the UK, sharpening our focus on what’s next and setting a clear direction for the next five years and beyond as we continue our journey towards net zero carbon emissions by 2040."
Tom Fiennes, Sustainability Director at Carlsberg Britvic
To learn more about Brewing Tomorrow and Carlsberg Group’s ESG commitments, visit the Group sustainability page.


