We’re expanding our Pepsi range with an indulgent range of Ice-Cream-inspired flavours. The ultimate refreshment, with a smooth taste and zero-sugar sweetness. Available in convenience from 14th July, the nostalgic combination of cola and ice cream will be available in Cherry & Vanilla and Raspberry Ripple across key pack formats - 500ml plain & PMP bottles, individual 330ml cans and 8-can multipacks.
The launch comes as the flavoured cola category continues to grow ahead of unflavoured cola1, creating a major opportunity for retailers to drive excitement within the category. Keep your eyes peeled for more info to follow shortly...
Pepsi MAX enters a landmark four-year partnership with The Football Association, becoming the official soft drinks partner of the senior men’s and women’s England teams. Creating opportunities to strengthen our brand and business impact nationwide, this powerful partnership will connect fans across major moments and summer events for years to come.
Launched in February 2026, Pepsi Tropical blends pineapple, mango and peach flavours. Alongside the launch, we're unveiling a refreshed look of our MAX flavours range.
Available in 500ml bottle, 330ml cans and and 2L bottles (plain & PMP)
Our new packaging is designed to stand out on busy shelves and clearly separate the range from our core Pepsi MAX®. Bold colour blocks and bright fruit icons make it easy to spot at a glance, while the cleaner layout gives the packs a fresh, modern look.
Must-stock: Pepsi MAX® Cherry is the number one flavoured cola, worth over £207m RSV2
Grab free POS kits for our Pepsi MAX flavours and keep an eye on kits with free trials, designed to boost sales of new releases!
Pepsi is available in wide variety of flavours and formats.
* Source: NielsenIQ RMS, Total Coverage, Soft Drinks Brands, Britvic defined volume sales, MAT WE 22.10.22. NielsenIQ RMS, Total Coverage, Pepsi MAX, Value Sales Growth, MAT 4YA to WE 5.11.22.
** Source: NielsenIQ RMS, Total Coverage, Pepsi Max Flavours & Coke Zero Flavours, Value Sales, MAT WE 22.10.22.
1. Nielsen IQ RMS: Total Coverage | Total Cola | Flavoured vs Unflavoured | Carlsberg Britvic defined | Value % change vs YA| 52we 30/05/26
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