Tango Win a Cash Stash On-Pack Promotion

Tango is shaking up the soft drinks category with its boldest on-pack promotion yet, offering cash prizes which range from £1 to £10,000, delivered in an outrageously Tango way. Debuting from 1 June until 12 September, the promotion will run across Tango’s core range – Orange Original, Cherry Sugar Free and Apple Sugar Free and is set to appeal to the 57% of Gen-Z shoppers who love to win cash prizes.¹
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To enter, all shoppers must:

• Purchase a participating Tango product from Tango’s core range
• Scan the QR code
• Enter their details via a microsite to play a short minigame – Shake the Bank.

Shoppers can win cash ranging from £1 to £5 up for grabs. There is also the opportunity to be entered into a series of larger prize draws to win between £1,000 and £10,000. These huge cash prizes will be delivered in a truly outrageous way, from cash frozen in blocks of ice, to thousands of 1ps delivered by the skip-load. Ts&Cs apply*.

Ben Parker, VP Sales, Off-Trade at Carlsberg Britvic, commented:

The Tango brand is now worth £113 million RSV and growing at +7.6%2, with over 5.6 million buyers3 and we're confident that the on-pack promotion will further drive sales for retailers. We know cash is king 
for Gen-Z, and Tango’s bold personality will help this standout in chillers, from eye-catching packs to the unforgettable prize deliveries. Retailers can expect a real buzz in-store with increased shopper engagement in the face of brilliantly bizarre cash prizes

^{Terms and conditions: UK, 18+ only. Winning Moments: 00:01 01/06/25 – 23:59 12/09/25. Purchase a Promotional Pack, scan QR code, visit www.tangocashstash.com, submit details & Shake the Piggy to see if you have won a Winning Moments Prize. Purchase required. Prize Draw 1: 01/06/25-05/07/25, Prizes: 3x£1000; 1 x£5000 cash. Draw 2: 06/07/25–09/08/25, Prizes: 10x£500; 100x£100 cash. Draw 3: 10/08/25–12/09/25, Prizes: 1x£10,000; 2x£1000 cash. Prize Draw: All entrants automatically entered into Prize Draw dependent on the Winning Moments Entry Window they entered in. Retain receipt. Internet access, mobile number & email address required. Max 1 entry p/person p/day. 1 entry/purchase. Purchase may be made after entry but must be made before relevant Prize Draw. Max 1 Prize per person. Visit tangocashstash.com/termsandconditions for full T&Cs & Prize details. Promoter: Britvic Soft Drinks Limited, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ}

^{1 Student Beans Report, 2024, 2 NielsenIQ RMS, Total Coverage, Fruit Carbonates, Carlsberg Britvic Defined, Value Sales and Value sales % chg, Latest 52 wks w/e 22.3.25, 3 Kantar Worldpanel, Take Home Panel, Total Market, Total Packs, Buyers (000) 52we 23.05.25}