George Phillips: Social media success in convenience

George’s platforms are very fun and light-hearted, offering something for the local community to engage with. He also shares updates on products, promotions and activities he’s doing within the community. 

Consistency is key. Daily posts featuring special offers, new stock, and behind-the-scenes glimpses keep customers engaged. “People love seeing the human side of the store,” he explains. It's clear to see that authenticity often beats polished ads.

Since embracing social media, George has seen a noticeable increase in footfall. His content has resonated so much that his followers now reach beyond his local town of Hemel Hempstead and people come from miles around to visit his store.

During promotions he can see the direct impact on sales in store or through his delivery service, Snappy Shopper.

More importantly, it has helped build loyalty - customers feel connected to the store beyond their purchases, “customers get involved with socials as well, they have great fun with it” says George.

“you should have done it yesterday.” says George and he advises to not overthink it and enjoy it. Authenticity works better than perfection.

Start small and don’t worry about getting millions of followers, as a local convenience store should focus on local. “The community that you build on your socials are the most important people” and once you start looking after those, they will look after your shop.