Is your store summer soft drinks ready?

Sporting events like football and cricket make shoppers look for larger soft drink options, such as two-litre bottles and multipacks, which are great for home gatherings. This year, you can use events like the Women’s Euros in July to increase sales by offering popular soft drinks in these bigger formats.

Pepsi’s new Refresh the Game campaign, launching this summer, celebrates football stars and icons, especially women. The 360-degree campaign is set to be unmissable for consumers making Pepsi a great brand to promote during this time.

Pepsi has also lowered the prices of its two-litre bottles for the summer in convenience stores. This price drop will attract shoppers by offering great-tasting drinks at a good value. Pepsi MAX® and its Cherry, Lime, and Mango flavours will be reduced from £2.29 to £1.99*, and Pepsi Regular from £2.59 to £2.29*.

Ready-to-Drink Iced Coffee becomes more popular in the summer as shoppers look for a refreshing drink. The category has grown by £24 million over the last year² and with 60% claiming to be purchasing fewer iced beverages in coffee shops due to the cost of living³, this is the perfect opportunity to be offering a ready-to-drink option.

Jimmy’s Iced Coffee is the fastest-growing established UK coffee brand⁴, making it a great choice, particularly due to their array of flavours. 

Plus, they've just launched Jimmy’s new limited-edition Donut Iced Coffee flavour. The new product is set to be a standout choice for young shoppers, particularly Gen Z. In fact, 74% of this generation are on the lookout for new and unusual coffee flavours⁵ and 77% find limited edition coffee flavours appealing⁶. So, the launch will help you appeal to those looking for the next big flavour trend over the summer season. 

In hot weather, there's nothing better than a refreshing, chilled soft drink when you're on the go and shoppers will be looking for exciting new flavours to keep them refreshed. If you have a slushie machine, that's great!

But if not, you can still offer the same flavour experience with Tango’s Raspberry Blast and Cherry Blast, which are back again for a limited time this summer.