Make your summer sales sizzle

Summer is all about sharing, so make sure your store is set up for it. With 42% of Brits heading to two or three BBQs a year¹, you have a clear chance to grow sales with beer and soft drinks.

Cross-category is king

Help your shoppers find everything they need in one go. Place drinks near BBQ food, snacks and food-to-go, and give more space to sharing packs. Including Pepsi in a deal with meal options creates both a great pairing and encourages higher basket spend.

You can also do this by tapping into big summer sporting events, with POS  to call out key promotions and drive impulse buys. Double up your placement for packs of beer and no/low alcohol offerings, such as Birrificio Angelo Poretti and Carlsberg 0.0, as they are great last-minute add-ons.

We know that independent retailers are at the heart of their communities, with 80% already taking part in local activity². Well, summer is the perfect time to build on it. Get involved in local outdoor events, donating stock or promoting neighbourhood happenings in-store and online. Small actions can make a big difference, helping you build loyalty and bring more people into your store. 

Show up to stand out

Being visible in your community keeps your store front of mind when it matters most. It’s about building familiarity and trust, so you’re part of the occasion, not just serving it. Last summer's Robinson partnership with BB Featherstone Superstore in Pontefract shows the impact. A seasonal takeover featuring interactive games, sampling, and branded merch created a fun, high-energy in-store experience. But don't just take our word for it:

Convenience does not stop at your shop door, with nearly half of independent retailers now offering home delivery³. During the summertime when consumers are busy hosting a gathering at home or visiting a friend’s house, your shoppers expect access to their favourite drinks wherever they are.

Spread the word

If you offer delivery, make sure people know. Use social media to highlight your range ahead of busy weekends, new launches or hot weather to grab your shoppers’ attention. Branded social assets help showcase new flavours and prompt that all-important 'add to basket' moment.