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Soft drinks sales have shown no signs of slowing down in recent years. With changing consumer tastes and a growing appetite for innovation, the category continued to thrive. The impulse channel was no exception to this success.
So, to help you stay ahead of the curve and make the most of your soft drinks fixture as we move towards the end of 2025, here’s some top tips from our latest Soft Drinks Review.
As shoppers become more adventurous, particularly Gen Z, their thirst for variety is reshaping the soft drinks aisle.
TIP: To stay competitive and capture those treat occasions, make sure your soft drinks chiller features exciting new flavours while continuing to deliver tried-and-tested favourites. From Pepsi Strawberries ‘n’ Cream and Cream Soda, to Lipton’s new Kombucha range launch, Carlsberg Britvic has got your chiller covered.
Don’t forget, there is a golden opportunity for you to drive further sales by promoting soft drinks pairings with food.
TIP: Pizza tastes better with a cool Pepsi MAX® on the side. So, why not try bundling pizzas with 2L bottles of Pepsi MAX® to offer a dinner-ready combo? You can also inject even more excitement into your deals by offering shoppers to pick from their favourite flavoured variants, such as Pepsi MAX® Lime, Cherry, or Mango.
Alongside this, were you aware that stimulants were a top choice when it came to selecting soft drinks?
TIP: To leverage the success of the energy segment, make way for Rockstar Energy® Blood Orange Zero Sugar. A limited-edition flavour in a brand-new 330ml £1 price-marked pack (PMP) can - set to shake up the booming energy drinks category with a new and more accessible format.
And that’s not all. Our full Soft Drinks Review guide outlines seven steps for the convenience channel to drive 225m growth1. Click here to head over to the guide for more information on the remaining four steps. From capitalising on impulse socialising, to adding value to hydration, backing better-for-you choices and recruiting with healthy heroes.
Sources: all sources taken from the Carlsberg Britvic Soft Drinks Review 2025
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