With a growing selection of new products and trends to consider, and with limited space, making the right soft drinks choices for your store is important.
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Get range ready
From exciting and innovative brands to those everyday stable sellers, we've got some tips to help you get range ready…
- 1
Stock favourites
Shoppers may not always know exactly what product they want, but they will expect to see all the big brands they trust, so stocking fan favourites such as Pepsi Max or 7Up is essential. Make sure your shelves are full of the usual best-sellers, with a mix of formats between cans and bottles.
- 2
Merchandise for success
Where you can, order by brand and flavour to make it easier for customers to view your selection. There are eight main categories to consider when stocking your chillers: carbonated, energy, water, juice & iced tea, kids, healthy, dairy & protein, and iced coffee.
- 3
Offer value with price-marked-packs
As shoppers navigate the cost-of-living crisis, the importance of PMPs will continue as they offer reassurance on price whilst multi-packs will also benefit as people seek value for money.
- 4
Sell drinks to take home
At-home occasions look likely to continue with people going out less due to tightening budgets. We recommend stocking larger soft drink formats to tap into this market, as well as traditional mixing products that can be used athome, such as our Britvic tonic water.
- 5
Cater for the health concious
The health trend continues to grow, and sugar is often top of mind for shoppers when choosing a soft drink. It’s important to stock wellness drink options to offer shoppers choice. Products like Purdey's or Aqua Libra are perfect options.
- 6
Stock premium options
With the number of people continuing to cut out or reduce their alcohol intake, stock an eclectic mix of soft drinks, including premium options, can bring in new customers to your shop. So, while value will always be important, selling a variety of price points can cater to a wider audience.
- 7
Offer kids drinks
Don’t forget to stock a range of child-friendly products as well. For young children, fun colourful fruity brands like Fruit Shoot are a must - with a selection of great tasting flavours and non-spill caps, you can't go wrong. For teens, their choice becomes a little more experimental, so stocking interesting cordials, fruity juice drinks and flavoured waters from big name brands will keep them smiling.
