Welcome back to the second episode of our At Your Convenience Store Showcase series, where we’re profiling retailers up and down the country to chat all things soft drinks. Let’s jump straight in and introduce our second retailer…
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Store Showcase - Nishi Patel
Nishi Patel is a Londis retailer based in London, who runs and owns three stores across the area. For this instalment, we caught up with Nishi at his Londis store in Eltham, and kicked off by asking him about his regular soft drink shoppers…
Who are your main soft drink shoppers?
From the sounds of it, Nishi needs to cater to a lot of soft drink shoppers when they are on-the-go. Fortunately, Carlsberg Britvic’s portfolio has got Nishi, and you, covered. From morning pick-me ups with Jimmy’s Ready-To-Drink Iced Coffee, to a boost throughout the day with Rockstar Energy®, and a refreshing drink for lunch time with Lipton Iced Tea – there’s something for everyone, in the right format.
Where is your soft drinks chiller located and why?
It seems that a top tip among many of our retailers is to place your soft drinks chiller at the back of your store. This will ensure your shoppers make the journey through the rest of your store and encourage them to pick up additional products, helping to boost impulse purchases and increase basket spend. That’s how Nishi merchandises his, and Suki revealed in our first episode that he is in the process of moving his chiller to do the same…
What soft drink trends have you noticed among your shoppers?
Bold new flavours and zero sugar offerings are trends that have grown in a lot of popularity over the last few years. Britain’s number one lemon and lime brand1, 7UP®, is helping you to offer your shoppers a combination of both trends with its first new product launch since 2020… Introducing 7UP® Pink Lemonade – a zero-sugar offering for the ultimate summer refreshment for your customers, with a combination of lemon, lime and raspberry flavours.
How do you use At Your Convenience to maximise your soft drink sales?
Want to get in on the secret with Nishi? Why not head over to your digital asset hub on At Your Convenience and have your pick from our range of branded assets now. From 7UP, to Robinsons and more, promoting your offerings on social media is key to drawing shoppers into your store in search of their next soft drink purchase.
What's your top tip for retailers looking to boost their soft drink sales?
So, there we have it, a variety of fantastic insights shared by store owner Nishi to help you improve your soft drinks offering and sales in-store.
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