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Welcome to our Store Showcase, an insightful new series where we delve into the world of soft drinks in convenience. We’ll profile different retailers as they guide us through their stores and share everything from insights into their soft drink shoppers, and current trends, to sharing top tips for maximising sales in-store. Let’s introduce our first retailer...
Suki Athwal is a Nisa retailer based in Kent, who owns his store, Shop Around The Clock. We kicked off by asking him a few questions...
It’s clear that Suki needs to ensure he’s catering to a wide range of shoppers with his soft drinks offering. If this is the same in your store, our top tip would always be to focus on a variety of core favourites to hit all shopper needs. From Tango’s Editions range, such as Strawberry Smash to cater to Gen-Z shoppers, to Jimmy’s RTD Iced Coffee for those on-the-go moments, and not forgetting core carbonates such as Pepsi MAX® for Big Nights In. Targeting different consumer missions with well-known, trusted brands is the key to driving sales.
Where you position your fridge can make a lot of difference which is why Suki has decided to move the positioning of his soft drinks fridge. Listen to Suki to find out why.
We bet that Suki isn’t the only retailer noticing this trend. The shopper demand for energy drinks shows no signs of slowing down, with stimulants now worth £1.8 billion, growing by over 8% in the last year1. When stocking up, it’s important to remember that taste and enjoyment are key factors for shoppers when selecting a soft drink. As a result, new and exciting flavour profiles are key to attracting energy drink shoppers in your store – such as Rockstar Energy’s ® new Zero Sugar Peach offering.
Want to get in on the secret with Suki? Why not head over to your digital asset hub on At Your Convenience and have your pick from our range of branded assets now. From 7UP, to Robinsons and more, promoting your offerings on social media is key to drawing shoppers into your store in search of their next soft drink purchase.
And that’s a wrap. From keeping a finger on the pulse of latest shopper trends, to maximising our At Your Convenience free trial cases and POS kits, we hope you can use some of Suki’s advice to achieve soft drinks excellence in your store.
1 NielsenIQ RMS, GB Total Coverage, Value, Total Stimulants, Carlsberg Britvic Defined, MAT to w/e 18.01.25
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