The importance of no and low sugar in soft drinks

In recent years, people have become more health-conscious¹, so no added sugar and sugar-free soft drinks are becoming popular. New regulations on high fat, salt and sugar (HFSS) products, along with sugar taxes make it important to offer these options alongside regular sugary drinks. So what can you do to benefit from this trend and increase your soft drink sales?

Carlsberg Britvic understands how important it is to offer you and your shoppers choice. That’s why it’s dedicated to creating a soft drinks portfolio that allows you to offer your shoppers non-HFSS, zero or no added sugar options, with no compromise on taste. In fact, 85% of Carlsberg Britvic's soft drinks portfolio in Great Britain and Ireland is low or no calorie².

As we mentioned, providing your shoppers with choice is key. So, don’t forget that our portfolio can still cater to those shoppers who actively look for those full sugar options across brands such as Pepsi, Tango, 7UP and more, ensuring you can offer something for everyone.

No sugar but full flavour

It’s no secret that new products and flavours are key for keeping shoppers interested. But new flavours don't have to mean full sugar:

Rockstar Zero Sugar Peach
This February, Rockstar Energy® launched its latest Zero Sugar Peach flavour, helping you to tap into the popularity of peach flavours, which have already seen a +153% sales value increase within stimulants over the last year3.
Tango Strawberry Smash
Tango’s latest limited-edition flavour - Strawberry Smash is an explosion of great tasting strawberry and pineapple flavour but with zero-sugar, to provide greater choice to shoppers.
Pepsi Flavours
This March, Pepsi also launched new flavours to support you in tapping into the treats occasion. Launching its new zero sugar colas duo - Strawberries ‘N’ Cream and Cream Soda – the new range is the ultimate indulgence to offer your shoppers, without the added sugar.
Robinsons Ready to Drink
Robinsons has also got you covered with the launch of its latest Orange and Mango flavour to its popular Ready-to-Drink portfolio. Perfect for those on-the-go moments in a 500ml plain and PMP format, the launch is full of the great taste that shoppers expect from Robinsons, with no added sugar.

So, you’ve got your range, what else?

1
Shout about it
As always, ensure you are using our impactful, high visibility POS and social media images to showcase new launches and drive impulse purchases.
2
Drive cross-category purchase with snacks
To appeal to those more health-conscious shoppers looking for a snack alongside their drink, position no and low sugar drinks alongside snacks that are individually wrapped or under 100 calories to cater to this.
3
Be format friendly
Maximise basket spend by stocking popular reduced and no added sugar options in a variety of formats to cater to all shopper occasions. For example, 330ml cans and 500ml bottles to catch the on-the-go crowd and 2L bottles to appeal to those stocking up ahead of their Big Nights In.