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Earlier this year, Carlsberg Britvic conducted some research, asking 1000 consumers about their winter soft drink consumption and it revealed a huge opportunity for convenience retailers.
“Lunchtime is the single biggest moment for hot food and drink sales, with 31% of consumers saying lunchtime is when they’re most likely to buy hot food and a drink together3. After the traditional summer hydration season, retailers can maintain this momentum and really drive additional sales by combining hot meals such as quick serve food items or hot water self-service stations with on-the-go soft drinks. In fact, research shows that shoppers say they’d be even more likely to purchase if bundled offers were available4. Of course, we appreciate that some chillers and hot food counters aren’t always near each other, so clear signposting and point of sale materials can guide shoppers to the right items, highlight relevant deals, and make it easy to pick up everything they need in one visit.” Ben Parker, VP Sales Off-Trade, Carlsberg Britvic
