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With a range of products to choose from, suppliers need to stand out by offering something different. What better way than with an on-pack promotion or competition that drives excitement and creates a buzz around a brand?
These promotions can also be a powerful tool for retailers to drive engagement, sales and customer loyalty. So, why do your shoppers love soft drink promotions, and why should you love them too?
If suppliers can tap into trending, topical moments such as summer sporting events, music festivals and Christmas with on-pack promotions, it’ll likely catch the eye of shoppers and drive impulse purchases for retailers. Utilising these promotions to bring excitement to your soft drink offering ensures you remain competitive and relevant. The most recent competition by Rockstar Energy® Drink is a perfect example of this…
With music the UK’s number one consumer interest1, Rockstar Energy® Drink has partnered with Live Nation for the second year running to offer shoppers the chance to win tickets to some of the UK’s hottest festivals and music events when purchasing a promotional thematic pack. The new cans are available until the end of 2025, ensuring music lovers and festival-goers stay energised and ready to enjoy music all year round.
Limited time offers are another way to incentivise shoppers and once in store they are more likely to pick up a promoted product over standard options - the desire to ‘be in it to win it’ is a powerful incentive to purchase so take the advantage over competitors by appealing to shoppers who actively seek out exciting offers to win the next big prize...
Shaking up the soft drinks category with the boldest on-pack promotion yet, this summer Tango is offering cash prizes ranging from £1 to £10,000 when purchasing a promotional pack.
The promotion is set to appeal to the 57% of Gen-Z shoppers who love to win cash prizes2, helping retailers drive sales from impulse buyers and Tango brand fans.
Competitions like these are great for driving excitement among shoppers, and provide retailers with something different to offer, keeping consumers engaged long-term.
Fun, engaging and meaningful promotions create positive associations with brands. When promotions are tailored to the target consumer, it makes shoppers more likely to return to participating retailers to purchase their favourite products.
With its Win your Summer Wheels competition, Robinsons is giving shoppers the chance to win thousands of vouchers for bikes and scooters at Halfords – the perfect prizes for families and a way to drive excitement and sales all summer long. Every purchase also rewards customers with an instant £5 off when they spend £20 on cycling gear online at Halfords – helping families to stay active.
This promotion is designed to drive basket spend, ensuring Robinsons is front of mind as the go-to refreshment for fun, active moments this summer. With many chances to win, it also encourages repeat purchases for retailers. A win for all.
Utilise the free point of sale kits from At Your Convenience to get the right exposure for the competitions and promotions going on in your store.
For tips on how to set it up and maximise sales, refer to the At Your Convenience point of sale guide.
Brands will also provide retailers with ready-made digital marketing material which you can use on your own social media platforms or website.
1. GWI (Global), 2. Student Beans Report, 2024
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