A convenience exclusive
What’s more, alongside Tango’s successful limited edition rotational flavour series, the brand excited shoppers up and down the country this April with the boldest drop of 2024: Tango Blast. Launching the iconic Tango Ice Blast flavours in a limited-edition, ready-to-drink format, the much-anticipated Tango Raspberry Blast and Tango Cherry Blast became available exclusively to the convenience channel.
This latest launch from Tango looks to help retailers engage Gen-Z shoppers with its bold flavours, striking colours and eye-catching packaging. As a result, recruiting this next generation of shoppers into the category will help to futureproof the channel. Additionally, being free from artificial flavours or colours, Tango Blast is approved as vegan by The Vegetarian Society. This makes both flavours suitable for a wide range of consumers, all whilst catering to the trending on-the-go format through being available in a 500ml variant only.