On 17th January 2025, in a landmark moment in the history of Carlsberg Group and the British drinks industry, the acquisition of Britvic plc by Carlsberg Group completed. Carlsberg Britvic – the new company uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business creates a strong national footprint bringing together CMBC’s breweries and leading in-house secondary logistics operation – with 15 depots servicing customers across the UK – with the dynamic packaging and production capabilities of Britvic.
The business is now the largest multi-beverage supplier in the UK, making the UK Carlsberg Group’s largest market by revenue in the world. Across soft drinks, beer, and cider, Carlsberg Britvic is home to many iconic and popular brands. Its compelling soft drinks range includes well-known names such as Pepsi MAX, 7UP, Tango, Robinsons, J2O and Fruit Shoot, through to fast-growing breakthrough brands including the plant-powered Plenish range and Jimmy’s Iced Coffee. These leading soft drinks brands will now sit alongside the Group’s flagship Carlsberg Danish Pilsner, as well
as 1664, Birrificio Angelo Poretti and Brooklyn Brewery beers, as well as leading British ales such as Hobgoblin, Pedigree and Wainwright.
Paul Davies, formerly CEO of Carlsberg Marston Brewing Company, will take up the position as CEO of the newly formed Carlsberg Britvic in the United Kingdom, effective 17 January 2025. Paul is supported in his role by a new Carlsberg Britvic Executive team.
The new company will combine the strong shared values of CMBC and Britvic, maintaining ambitious targets in areas such as sustainability and equity, diversity and inclusion, while also delivering the highest standards of customer service and quality.
Paul Davies, CEO of Carlsberg Britvic, said:
Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider. We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.
