Back 1664 isn’t just a date in history. It’s a sign of exacting French standards. A promise of a refreshing lager with exceptional taste. A must-stock in the premium lager category, find more about the range below.
In a sea of premium international (specifically, European) lagers, 1664 stands out as a popular choice.
Top 10 beer brand in the off-trade1
Drive more volume for your store with high rate of sale1
3.28M consumers are already engaged in the brand.1
A beautifully crafted premium lager brewed with hops from the Alsace region of France. Crisp, golden and full of flavour, 1664 Bière truly delivers a taste suprême.
The biggest selling pack format for Premium Lager in the Impulse channel.
sources: CGA OPMS data to P12 2024 (30/12/2024), Ipsos Brand Heath Tracking Q1 2024
