Bring a House Party Suprême to your store

1664 Bière’s latest on-pack promotion gives shoppers the chance to win a House Party Suprême, with £2,000 prize bundles and instant wins up for grabs every week - perfect for elevating the at-home socialising experience. You can find out more about the competition here.  

Now retailers can get involved too. We’re encouraging more stores than ever to stock 1664 Bière and be part of the excitement. 

By stocking and showcasing the promotional packs, your customers can easily take part - and you’ll also be in with a chance to win £1,000 to host your own in-store celebration. 

It’s a great way to create excitement in your store, engage your shoppers and drive visibility of the promotion. 

In a sea of premium international (specifically, European) lagers, 1664 stands out as a popular choice. 

1664 Bière continues to deliver standout growth, currently up +9.7% in volume and +10.4% in value¹. 

Stocking 1664 isn’t just about offering another lager - it’s about choosing a brand with high rate of sale, strong consumer loyalty, and standout shelf presence. Its distinctive blue branding and French heritage help it cut through in-store, attracting shoppers looking to trade up.