Lipton Kombucha

Lipton brings a burst of flavour to the kombucha market

As the UK’s number one Ice Tea brand, Lipton is bringing a burst of flavour to the kombucha space with the launch of its bold and refreshing Lipton Kombucha range.

This latest innovation is poised to shake up the UK market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts.

The new Lipton Kombucha range introduces a combination of great tasting flavours, including Strawberry & Mint, Raspberry and Mango & Passionfruit. It will be available in 250ml single cans and multipacks of four from April, meeting demand for those on-the-go moments as well as for at-home enjoyment.

“We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits. As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic

What is Kombucha?

Kombucha is tea made differently. Traditionally, it’s a naturally fermented tea that contains live cultures.

The Kombucha market has been growing rapidly at 39% since Covid and is now valued at an impressive £33 million, showing the growth opportunity this represents for retailers.

As experts in tea, Lipton has blended kombucha with natural fruit flavours, the brand’s famous Lipton tea and tiny bubbles to make a great new drink for customers, which is low in sugar, low in calories and made with naturally fermented tea.