New look, same great taste

In the UK, Pepsi MAX is in more households by consumer choice - with the 2023 summer taste challenge proving that 70% prefer the taste of Pepsi MAX! So, here at Britvic we’re excited about this new visual approach and see the huge potential it has in driving further growth in the Pepsi brand and wider soft drinks market.

With the goal of attracting younger shoppers, while retaining existing customers, the rebrand focuses on great taste and refreshment – reasons that align with research showing 70% of cola consumption occasions are driven by consumers who say they 'enjoy the taste'¹

With exciting new pack designs for all formats rolling out across grocery, wholesale and convenience. The rebrand will create a consistent identity across the Pepsi MAX®, diet, regular and flavoured cola ranges, with new packaging visuals, in-store materials and displays. Below you can see examples of how it will show up across different packaging:

The vibrant new look will grab the attention on the shelf, playing a key role in drawing younger consumers into the category. As the number one soft drink category², worth £6 billion cola presents a major sales opportunity³, and this rebrand will help retailers maximise sales by sparking a renewed interest in the brand. Pepsi and Pepsi MAX® are well-known and loved by many, but as a brand with such a rich history, it’s vital that we work to evolve its look and feel, driving relevance for the next generation. Ben Parker, Britvic Retail Commercial Director in Great Britain

The rebrand forms part of Pepsi’s vision to ensure long-term growth in the cola category. By modernising its flagship Pepsi brand with bolder, more vibrant packaging, this refresh helps retailers capitalise on sales amid evolving consumer tastes.