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This dynamic duo- Raspberry Blast and Cherry Blast- won’t be available for long as they are part of a ‘when it’s gone it’s gone’ campaign. Available in Immediate Consumption formats only and exclusive to the Convenience channel!
With innovation being a key category growth driver, the Tango ‘Limited Drop’ range brings new excitement to consumers through bold tastes and disruptive packaging designs to stand out to engage Gen Z shoppers with its bold flavours, striking colours and eye-catching packaging.
The demand for on-the-go soft drinks has increased, which is evident in our recent research with ACS, which showed 57% of people who had purchased soft drinks said it was the main reason they went to their local convenience store. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format. Ben Parker, Britvic’s Retail Commercial Director in Great Britain
