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Robinsons Wicked

What is it and how can it help drive your soft drink sales?

Robinsons has announced a magical partnership with Universal Studios to celebrate the release of the new Wicked movie. As part of the collaboration, Robinsons has launched an on-pack QR code promotion across its Double Concentrate and Ready to Drink Raspberry & Apple offerings giving consumers the chance to win 1,000s of prizes including Wicked merchandise and a family trip to New York! 

The campaign aims to help retailers boost their Robinsons sales by appealing to a wider audience of Wicked fans as the Wicked film launches this autumn.

The on-pack promotion is available across plain packs of its Double Concentrate and Ready to Drink Raspberry & Apple SKUs now while stocks last.

FAQs

Find out all the details on this latest promotion and answers to common questions.

Wicked tells the untold story of the witches of Oz, and after two decades as one of the most beloved and enduring musicals on the West End and Broadway stage, the story is making its long-awaited journey to the big screen on 22nd November as a spectacular, generation-defining cinematic event.

The promotion runs from 09:00 1st November to 23:59 31st December 2024.

The on-pack promotion will run across Robinsons Double Concentrate and Ready to Drink Raspberry & Apple products.  

To enter, your customers must purchase a promotional Robinsons product, scan the QR code or visit https://robinsonssquash.co.uk/campaigns/win-with-wicked/ and upload their receipt, full name, email address, full UK delivery address and select which store they have bought from.

Main prize: 1 x trip to New York. New York prize package for 2 adults incl. winner and 2 children under the age of 16 includes flights, hotel and excursions. Secondary prize: 2000 x Universal merchandise.

Maximum 10 entries per person. Max 1 prize per person.

Social media images

Promote this exciting promotion on your social media channels, on screens in your store or on your website with our free images and videos for you to download.

Terms and conditions: 8+ UK. Promo Period 09:00 1st November to 23:59 31st December 2024. Purchase necessary. Internet access required. To enter, purchase a promotional Robinsons product (available for instore or online purchase), scan the QR code or visit https://robinsonssquash.co.uk/campaigns/win-with-wicked/ and upload receipt, full name, email address, full UK delivery address and select which store you have bought from. Retain receipt. Max 10 entries per person. Max 1 entry per 1 receipt. Max 1 prize per person. Main prize: 1 x trip to New York. New York prize package for 2 adults incl. winner and 2 children under the age of 16 includes flights, hotel and excursions. Secondary prize: 2000 x Wicked merch. Prizes to be allocated every day via winning moments throughout the promotion. Entrants who enter at a randomly allocated winning moment will win the instant prize allocated to that winning moment. 2001 winning moments available across the promo period. Winning moments roll over if not claimed. No guarantee all prizes will be won in the promo period. Unclaimed winning moment prizes reallocated to prize pool and then entered into the mop up draw. Estimated total universe of 16.2 million. Exclusions apply. Full T&Cs, further prize details & entry: https://robinsonssquash.co.uk/campaigns/win-with-wicked/  Promoter: Britvic Soft Drinks Ltd. Subject to availability.