To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy® is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s® “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.
Stimulant energy drinks are growing by 5.8% year on year and are adding the most value (£50.3m) to convenience1. PMPs play a key role in communicating value to consumers, with 51% of shoppers feeling reassured that they are not being overcharged when purchasing PMPs2.
Rockstar Energy® is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar® flavours.
Ben Parker, Commercial Director, Britvic, stated:
Our new multi-buy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks. With stimulant energy now the number one soft drink segment in convenience3 it is more important than ever for us to support the channel by offering products that meet the high demand for energy drinks and provide value. With flavours and no sugar driving the category forward, growing +8.3% and +3.9% respectively4, the new PMP makes Rockstar Energy® the go-to choice for every energy fan.
The new PMP will roll out across the entire range, including Tropical Guava, Blueberry Pomegranate, Mango, and several Zero Sugar options, including Blueberry, Watermelon & Kiwi, and Strawberry & Lime. Rockstar Energy’s® new multi-buy PMP will roll out across convenience and wholesale in the new year in conjunction with the existing £1.29 PMP offer.
