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How to set up your Google Business Profile

Having a strong online presence is key to attracting new customers and keeping loyal ones. One of the best ways to do this is by setting up a Google Business profile, which lets people find your business on Google Maps.

This free tool boosts your visibility, credibility, and engagement with potential guests, driving more foot traffic to your place. Let’s explore how to set one up step-by-step.

How to set up your Google Business Profile

To get started, visit business.google.com/create

  • 1

    Sign up to Google Business Profile

    Visit business.google.com/create and sign in with your Google account. If you don't have a Google account, you'll need to create one. You'll be asked to enter your business name, category, location.

  • 2

    Verify your business

    Google will require verification to ensure your business is legitimate. This can be done via postcard, phone, or email. Follow the instructions provided to complete the verification process.

  • 3

    Optimise your profile

    Fill out all relevant sections of your profile, including business hours, attributes (like outdoor seating or delivery options), and a detailed description of your offerings. Upload high-quality photos of your establishment, menu items, and special events.

  • 4

    Monitor and manage your profile

    Regularly update your profile with new photos, posts, and offers. Respond to customer reviews and questions promptly to maintain engagement and demonstrate excellent customer service.

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