4 ways soft drinks can make your tills chime this Christmas

With rising costs, more people will choose to celebrate at home this Christmas, with only 11% stating they will be eating out for their main Christmas celebration². However, they still want to celebrate in style so it’s a good time to stock up on premium mixers like Britvic’s Classic and Low Calorie Tonic Water or some London Essence flavoured tonics and sodas to help people make up their own festive drinks and cocktails at home.

Not everyone will be mixing their drinks with alcohol this Christmas. In fact, 318m at-home soft drink servings were consumed as an 'alternative to alcohol' in the last year³.

So, there’s no better time for retailers to expand shelf space for alcohol-free alternatives. J2O is always a Christmas favourite with families and with J2O Glitterberry back this year, it's sure to stand out on your shelves. 

Stocking larger packs also has clear advantages at this time of year. The weather can be unpredictable in the winter, and with many people looking to curb spending and going out to eat and drink less in response to rising costs, buying larger packs makes more economic sense.

Bigger nights in require bigger packs, such as our two-litre bottles and multipacks of Pepsi MAX®, Tango and 7UP Zero. Multipacks of premium soft drinks, such as J2O, and kids’ favourites such as Fruit Shoot will also help make sure there is something for everyone.

In most other grocery categories, cheaper own-label lines are outgrowing brands but in soft drinks, branded drinks are performing better. In UK convenience stores, brands like Pepsi have seen sales growth of 5.2% over a 24-month period, while own-label soft drinks have not matched this pace.⁴

So, to make your tills chime this Christmas, it’s time to stock up!