The surge in on-the-go sales has been no secret since Brits started splitting their time between working from the office and at home back in 2022.
But, out of all channels, did you know these shopper missions saw the greatest increase in c-stores in the following year? What’s more, soft drinks’ share of these occasions featured in 48% of all food-to-go occasions, making them the number one item bought in c-stores too.
So, with 58% of UK workers now favouring hybrid working, this shift presents a significant opportunity for retailers and suppliers to make the most of the category. Let’s dive into our top five tips and advice on how you can cash in and drive your on-the-go soft drink sales…