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Soft drinks are a staple in UK convenience stores, featuring in one out of every four shopping baskets. This marks a significant increase from 2022, where they were in 23.6% of visits, now up to 26.1%. This makes soft drinks the second most bought item in convenience stores, just behind chilled foods like ready meals and raw meat.
Most soft drinks in the convenience market are packaged for immediate consumption which has contributed to their spot as the leading impulse purchase category in convenience.
Soft drinks are not just popular; they drive the most foot traffic and sales in convenience stores.
This shows the need for stores to stock a variety of chilled soft drinks that are easy to find and placed near food items to boost sales.
Meal deals and deals that combine soft drinks and snacks play a significant role in driving these sales.
1 Lumina Intelligence Tracking Programme - 52 w/e 08.01.23 - 07.01.24
2 Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023
3 Lumina Intelligence Convenience Tracking Programme, 52WE 31.12.23
