Stimulant energy drinks delivered growth worth £181.5m last year and it was the second fastest growing sub-sector in convenience at 23.7%. But there is much more room to broaden the category's appeal and entice new shoppers with innovation, formats, and in-store activations.
Rockstar Energy® and Convenience Store recently co-hosted an insightful roundtable discussion with retailers centred on the energy drink category and its future trajectory. Here are the key findings which can help you make the most of this valuable opportunity.