Energise your sales with Rockstar Energy®

We know that energy drink shoppers are extremely brand loyal and are looking for the next big thing from their favourite brands. 

This means brands need to work hard to catch the eye of new shoppers. A large range is vital to keep up with increased demand and treads, so consider stocking a selection of new flavours alongside the core favourites to help attract new shoppers into the category and keep existing consumers engaged.  

The Rockstar Energy® range allows you to do that with various great-tasting flavours.  Most recently, we launched Zero-Sugar Blueberry, with a subtle taste to recruit older consumers to the category while retaining Rockstar Energy®’s core 18-35 fan base. It also taps into the trend for berry flavoured stimulants which are growing at 85% year on year

Hear more from Ian Lewis, Spar Minster Lovell, on how energy drinks shoppers are loyal to brands and why it’s important to offer choice here.  

Price-marked-packs (PMPs) continue to play an important role in communicating value, reassuring shoppers and creating confidence in local retailers. For example, when purchasing PMPs, 51% of shoppers feel reassured that they are not being overcharged.  

Rockstar Energy®’s £1.29 PMP cans provide an extensive range of flavours for shoppers to choose from and offer great value.  

Hear more from Bobby Singh from Boghar Brother’s Ltd on why PMPs are important for his store here.

Events, brand activations and celebrity collaborations are key to providing excitement and a point of difference for a brand in-store, so stocking brands synonymous with these are crucial. In 2023, we partnered with global rap superstar, Stormzy, to launch the Press Play platform and sponsor all Academy Music Group venues, enhancing the brand’s music credentials.  

This year, we’ve announced another multi-year partnership with festival organiser Live Nation across six different UK festivals. Rockstar Energy® is deeply entrenched in music culture and festival experiences, making it ideal to appeal to Gen-Z. Stocking these brands and collaborations alongside relevant Point Of Sale (POS) and in-store theatre will draw shoppers to the soft drinks aisle and drive purchase. 

Adrian Howe, Brand Manager, Rockstar Energy® discusses our recent partnership here.

Leveraging new product launches, brand campaigns, occasions, or seasonal events with POS, merchandising material and brand assets, is essential to maximising footfall. Bobby Singh from Boghar Brother’s Ltd said, “Activations are key for the initial boost and launch of NPDs in-store and it's important that we get the support from brands regarding stock and POS to help create a buzz in-store”. 

We can work with you to bring theatre and excitement into your store to really make it a success through the likes of stand-out shelf-in-shelf units and impactful POS kits - all available right here on the At Your Convenience website.