As the new university term gets underway, students are in many ways the ideal customers for convenience retailers as they are likely to visit often, buy on impulse and are keen to try new things.
As the new university term gets underway, students are in many ways the ideal customers for convenience retailers as they are likely to visit often, buy on impulse and are keen to try new things.
Rockstar brand manager, Adrian Howe, speaks to store owner Priyesh Vekaria whose convenience store is close to a university campus, about how you can tailor energy drinks to drive sales for students - the ideal customer for independent retailers.