Top tips for merchandising
Make the most of energy drinks all day long.
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We speak to store owner, Mike Sohal...
Rockstar Brand Manager, Adrian Howe, speaks to store owner Mike Sohal on how convenience retailers can tailor energy drinks to make the most of different occasions and dayparts.
1. Connect energy drinks with other impulse categories
2. Leverage meal and snack deals throughout the day to ensure energy drinks are included.
3. Make them stand out using all available point of sale provided
4. Ensure you’ve got the right range, stocking bestsellers and new flavours
5. Make your store and chiller easy to navigate for shoppers with signage and point of sale
6. Leverage events such as bank holidays, festivals and sporting events including brand campaigns
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