Refresh your meal deals to increase summer spend

Making use of meal deals can be a great way to entice customers to make impulse purchases and be a vital sales driver for convenience stores.

Summer continues to be the most important season for soft drinks from a value sales point of view, worth £903m¹. But with rising costs in mind, value is on the radar for shoppers, with value-led messaging, promotions and loyalty programmes becoming the order of the day². With 50% of impulse shoppers unsure of which brand or flavour they will choose when they enter a store, there is an opportunity to encourage trade up through more premium meal and snack deals³. Retailers should consider linking up key products, such as Rockstar Energy, with food, to drive sales – as energy drinks have an average price per litre of £3.17 versus a soft drink category average of £1.35 per litre⁴.

 

_{1 - IRI, Total Convenience, Total Soft Drinks, Britvic Defined, Value Sales, we 26.02.23}

_{2 - Lumina Intelligence, Menu & Food trends report, December 2022}

_{3 - Shoppercentric Britvic Bespoke Immediate Consumption Research December 2021}

_{4 - NielsenIQ RMS, Total Coverage, Britvic Defined, MAT to 18/02/2023}

_{5 - IGD April – June 2022 (weighted base 775)}

_{Terms & Conditions:}

_{GB 18+ only. Promotional period: 00:01 17.08.2023 until 23:59 13.09.2023. NPN. Visit atyourconvenience.com/rockstar-competition-entry. Sign in or register then enter your email address into the prize draw form for a chance to win £250. 4 Prizes in total. Max 1 Prize per winner. Draw date: 15.09.2023. Registration & a valid email address are required. Visit atyourconvenience.com for full terms and details. Promoter: Britvic Soft Drinks.}