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Taste & Enjoyment: What shoppers want from soft drinks

In the changing world of convenience stores, one thing has stayed the same: the importance of taste and enjoyment in selling soft drinks. People want more than just a drink to quench their thirst, so they look for stores like yours to offer exciting soft drinks in new and exciting flavours.

Taste and enjoyment are the most important factors for consumers selecting a soft drink for instant consumption1, with 34% saying they would go without or elsewhere if they’re not happy with the to-go drinks available2. 

Fill your fridge with flavour

Ensure you have a strong offering of core soft drink flavours that spans all segments – from cola to fruit flavoured carbonates, energy drinks, juices and smoothies, and ready to drink iced tea and coffee.

  • Cola: Enjoyment is key for cola with 9 out of 10 cola occasions being chosen for enjoyment3. Pepsi MAX® are the leaders in flavoured cola4 .
  • Fruit Flavoured Carbonates: You can't go wrong with Tango's portfolio of bold fruity flavours.
  • Iced Tea & Coffee: The attraction to this segment is fuel and taste so Lipton and Jimmy’s are perfectly placed to meet these needs.
  • Energy: Besides the appeal of giving energy, stimulants are also being bought for taste and enjoyment5

Leverage Limited Edition

Supplement your core range with the latest new products, including seasonal and limited-edition flavours, to generate excitement and enjoyment from shoppers and drive trial of new products.

From brand new Tango Strawberry Smash to Pepsi Electric, Jimmy’s Iced Coffee Cinnamon Roll and more, Britvic is on a mission to support retailers in offering their shoppers a vast range of bold new flavour offerings across all soft drink segments.

Find out about Tango Strawberry Smash

Enduring Energy

In 2024, stimulants grew by over 8% and are now worth £1.8bn5. Besides the appeal of giving energy, stimulants are also being bought for taste and enjoyment6.

Offer popular brands like Rockstar Energy®, which has flavours like Blueberry, Watermelon & Kiwi, Tropical Guava, Strawberry & Lime, Mango, and the brand new Zero Sugar Peach. Available now, this latest launch taps into the popular peach flavour profile, which has seen a 153% sales increase within stimulants over the last year7.

Get your free trial now

[1] Shoppercentric Britvic Bespoke Immediate Consumption Research December 2021. Kantar Usage Panel IH/CO, Total Consumers, Soft Drinks Segments, Enjoy the taste need (ranked), Servings (mil) share, 52wk to 28.11.21
[2] IGD Category Benchmark research, May to June 2023, (combined ‘go without’+’buy next time I visit’+’buy elsewhere’)
[3] Kantar Usage data Total IH & CO 52 W/e 19th March 2021
[4]  NielsenIQ RMS, Total Coverage, MAT Value Sales to 28.01.23 | Pepsi Max flavours, Britvic Defined, MAT to WE 28.01.23
[5] Kantar Usage Panel In Home & Carried Out 52 w.e 04.08.24
[4] NielsenIQ RMS, Total Coverage, Value % Change vs YA, Total Stimulants vs Total Soft Drinks, MAT to w/e 18.01.25
[5] NielsenIQ RMS, GB Total Coverage, Value, Total Stimulants MAT to w/e 18.01.25
[6] Kantar Usage Panel In Home & Carried Out 52 w.e 04.08.24
[7] Circana, Total Convenience, Total Soft Drinks by Segment Britvic Defined, Value sales, 52WE 31/12/2023

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