The importance of stocking the right core range

Orange is the number one flavour in the soft drinks category^[3] and clearly a preferred choice for shoppers that shouldn’t be overlooked. That’s why Tango is raising awareness around its core orange flavour with the launch of its ‘Outrageously Orange’ campaign. Showcasing the bold side of Tango Orange, the advert shines a light on a soft drink staple.

To celebrate the Tango Orange campaign, the brand supported retailers by making a big splash in store with theatre, Point Of Sale (POS) and sampling to keep Tango Orange front of mind and drive footfall and sales.

Aman Uppal from One Stop said:

“I was delighted to be involved with the latest activation for Tango Orange, my customers loved seeing staff dress up in prisoner outfits. The free samples went down well and was the perfect opportunity to remind shoppers that the core flavours are still around and tastier than ever!”

Mike Sohal of Dallam Stores agreed that the stunt created excitement in store:

 "We had lots of customers come in and engage with the activation in store! It was nice to be involved with something a bit different to support the core range instead of the usual NPD.”

Mike also noted that sales of Tango went up by about 50% following the activation , showing the vital role of activations in disrupting shopper journeys and reigniting excitement around familiar products. 

As the “Outrageously Orange” campaign keeps the iconic flavour top of mind, you can get involved with this activity by stocking up on Tango Orange and claiming a free POS kit to make your store pop and keep excitement levels high with your shoppers. Pair this with our following top tips, and you’re set to make sales rocket with Tango:

• Focus on the big hitters: Products like Tango Orange are proven performers that should be at the forefront of chillers and on your shelves, with POS that grabs attention in-store to amplify them.
• Streamline your shelf space and chiller: To optimise your range further it’s important not just to offer a choice of flavours, but also to group them together. For example, placing Tango Orange, Tango Apple Sugar Free and Tango Cherry together. Make sure logos are facing forward as this creates a more consistent look that makes it easier for shoppers to navigate.