Interact with them online
Gen-Zers grew up during the dawning of the digital age. They are the first generation in human history to have enjoyed near universal access to the internet. 97% of Generation Z own a smart phone and they spend more time online – playing games, interacting on social media, streaming music, watching TV, etc – than any other age group.
We’re right there with them. Pepsi Max has recently teamed up with EA Sports FC 24 as part of a campaign that will elevate gamers' experiences and let players unlock in-game rewards from participating Pepsi Max products. Rockstar Energy is also establishing itself as the drink for the digital generation, running on-pack promotions in partnership with gaming franchises like Halo and Fallout, teaming up with pro gamers, online creatives and musicians including global sensation Stormzy, who starred in an exclusive online gig on Spotify for us in July.