Rockstar Energy & Stormzy- Win Big with Big Brands 

Authentic brand partnerships are a great way to drive awareness and encourage shoppers to engage with brands in your store.

Reading time: 5 minutes

In July 2023, Stormzy fronted a free digital in-app concert experience on Spotify in celebration of Rockstar Energy Drink’s Press Play brand platform. The artist performed hits from his ‘This is What I Mean’ album, alongside international stars from France, Poland and Germany. Across July and August, consumers had the chance to win tickets to an exclusive Stormzy performance with Rockstar and to win one of 500 access passes for 6 months of Spotify Premium.

Amplify big brand partnerships

Authentic brand partnerships are a great way to drive awareness and encourage shoppers to engage with brands in your store. We’ve shared our top tips below for how retailers can amplify brand partnerships even further in-store:

  • Giveaway

    Host your own shopper giveaway to drive awareness of a promotion and excitement, for example, for every basket over £20 reward your customers with a free product item or a store discount to use in the future – this helps encourage customers to spend more in one trip and maintains loyalty

  • Create in-store theatre

    Relate it to the partnership - if it is a music promotion, play the artist in-store, create some theatre with displays and work with suppliers so you can giveaway merchandise with purchase

  • Utilise POS

    Drive awareness of the brand and activation by placing product at the front of the store and at the end of aisles to make sure it stands out. Where available, try countertop units so staff can talk confidently about the promotion at the till

  • Use Social Media

    Create engaging content across your store social media channels, this will help make customers aware of any brands which you are stocking that are running partnerships or competitions, and help drive footfall to check them out.

Terms & Conditions

GB 18+ only. Promotional period: 00:01 15.07.2023 until 23:59 15.08.2023. NPN. Visit the At Your Convenience website to claim your free POS competition kit. 500 POS kits available, max 1 per outlet. Once claimed, you will automatically be entered into a prize draw to win one of 4x £250. 4 Prizes in total. Max 1 prize per winner. Draw date: 20.08.2023. Registration & a valid email address are required. Visit atyourconvenience.com for full terms and details. Promoter: Britvic Soft Drinks. 

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