Here is the fourth of five trends we predict will have the biggest impact on shopping habits and your store over the next year...
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Here are some tips to help your convenience outlet tap into this trend
Shoppers are continuing to buy into brands based on their environmental values. Stocking brands with recyclable packaging or purpose-led campaigns will help put eco-conscious consumers at ease.
Explore opportunities to stock refill items to save on packaging and keep customers coming back.
Support brand campaigns that you truly believe add value for your shoppers to drive authenticity.
Where a product comes from, buying locally and the reduction of carbon are of growing importance to consumers.
Almost half (48%) try to buy local produce either ‘always’ or ‘often’ when grocery shopping. Get to know nearby brands and suppliers to help with sourcing produce that is local to your store and promote this within weekly specials to entice consumers to try your new stock.
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