7UP

A zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour!

7UP is the number one lemon and lime brand in GB¹ and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category.

Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment², making the eye-catching pink liquid and packaging a key factor in driving shopper engagement.