Back Ice Tea is a growing opportunity for convenience retailers. As the brand behind 80% of category sales, Lipton can help you meet shopper demand, drive food-to-go purchases and maximise sales through range choice.
Ice Tea is no longer a niche category. It's one of the 8 soft drinks categories shoppers actively look for when buying singles. If you don't stock it, shoppers may go elsewhere1.
When shoppers choose Ice Tea, they choose Lipton
That's why Lipton should be a key part of every soft drinks range.
Ice Tea performs particularly well with shoppers buying food. In fact, Ice Tea is 24% more likely to be consumed with food than the average single-serve soft drink4.
For retailers with a strong food-to-go offer (e.g. sandwiches, salads, meal deals), Ice Tea can help drive extra sales.
Refreshment is one of the biggest reasons shoppers choose Ice Tea. Research shows Ice Tea over-indexes versus many other soft drinks when shoppers are looking for a refreshing drink5.
That makes it a strong choice during warmer months and for shoppers looking for something lighter than traditional carbonates.
This is a simple way to grow sales. If an Ice Tea shopper cannot find their preferred flavour, they're more likely to visit another store than switch to another drink category4.
Stocking both Lipton Peach and Lipton Lemon helps avoid lost sales.
Even better, adding a second flavour can increase Ice Tea sales by up to 35%6.
For the best results:
✅ Stock Lipton Peach and Lipton Lemon
✅ Merchandise alongside juice drinks such as Robinsons, Oasis & Ribena
✅ Place at eye level where possible
✅ Keep products available to avoid losing shoppers to competitors
Stock it. Range it. Give shoppers a choice. That's how to make the most of the Ice Tea opportunity.
Between both black and green tea, there are four different flavours to choose from.
Still Soft Drink with Tea Extract and Peach Juice with Sugars and Sweetener.
Still Soft Drink with Tea Extract, Passion Fruit Juice and Mango Juice with Sugars and Sweetener.
Still Soft Drink with Tea Extract and Lemon Juice with Sugars and Sweetener.
Still Soft Drink with Tea Extract and Raspberry Juice with Sugars and Sweetener.
