New! Pepsi Electric

Introducing Pepsi's new limited edition flavour, challenging what you expect from Pepsi, a fizzy and zesty electric blue cola that will delight taste buds.

  2. Working with Britvic
  3. Brands
  4. Pepsi MAX
  5. Pepsi Electric

This limited edition flavour is an exciting and disruptive incremental opportunity.

With innovation being a key category growth driver, Pepsi Electric brings new excitement to consumers through bold tastes and striking colour to stand out and engage Gen Z shoppers.